Adidas

Adidas is a German multinational company that designs and sells athletic footwear, apparel, and accessories under the Adidas brand. Its three-stripe mark is among the most recognizable symbols in sportswear.

Adolf Dassler: Adolf Dassler was a German shoemaker who founded Adidas in 1949. His postwar company gave Adidas its name and established its focus on athletic footwear.
Three stripes: The three stripes are a visual mark used on Adidas products and in the company's branding. They began as a functional shoe-support feature and became Adidas's signature mark.
Football boots: Football boots are specialized shoes designed for traction, ball control, and movement on a football pitch. Adidas has built a major footwear business around boots for association football.
Nike, Inc.: Nike, Inc. is an American multinational company that designs and sells athletic footwear, apparel, and equipment. Nike is Adidas's most prominent global competitor in athletic footwear and apparel.
Gebrüder Dassler Schuhfabrik: Gebrüder Dassler Schuhfabrik was a German sports-shoe company founded by Adolf and Rudolf Dassler. Adidas began after the brothers' partnership ended and Adolf established a separate business.
Trefoil: The Trefoil is a three-lobed Adidas logo introduced in 1971, associated especially with Originals products. It distinguishes the heritage and lifestyle side of Adidas's brand identity.
Adidas Predator: The Adidas Predator is a football-boot line introduced in 1994, known for textured striking surfaces. It exemplifies Adidas's use of product-specific design to target football performance.
New Balance: New Balance is an American athletic footwear and apparel company founded in 1906. Its independently held structure and performance-running heritage contrast with Adidas's broader global brand portfolio.
Puma: Puma is a German sportswear company founded by Rudolf Dassler in 1948. The split between the Dassler brothers created Adidas's enduring local rival.
Adidas Superstar: The Adidas Superstar is a low-top leather sneaker introduced as a basketball shoe in 1969. Its adoption beyond basketball helped turn an athletic model into a lasting lifestyle product.

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