Adolf Dassler

Adolf Dassler (1900–1978) was a German shoemaker and entrepreneur who founded Adidas in 1949 after splitting from his brother Rudolf Dassler.

Gebrüder Dassler Schuhfabrik: A German athletic-shoe company founded by Adolf and Rudolf Dassler in 1924. Adolf built his early shoe business with Rudolf before their partnership collapsed.
Athletic shoe: A shoe designed to support the foot during sport and physical exercise. Dassler’s work centered on making specialized footwear for athletes.
1954 FIFA World Cup: The international football tournament held in Switzerland and won by West Germany. West Germany’s victory in Adidas boots became a defining publicity moment for Dassler’s company.
Horst Dassler: A German businessman and son of Adolf Dassler who helped expand Adidas internationally. Adolf’s son carried the company into a new era of international sports business.
Rudolf Dassler: A German shoemaker and entrepreneur who founded Puma after separating from his brother Adolf. Their business partnership and personal rivalry shaped Adidas’s founding.
Track spike: An athletic shoe with protruding points on its sole for traction on running surfaces. Dassler became known for developing lightweight track shoes with spikes.
Miracle of Bern: The unexpected West German victory over Hungary in the 1954 FIFA World Cup final. The final made the team’s Adidas footwear part of the victory story.
Käthe Dassler: Adolf Dassler’s wife, who took part in the family’s business life. She was part of the family around the company Dassler built.
Herzogenaurach: A town in Bavaria, Germany, known as the headquarters of Adidas and Puma. The brothers’ competing companies made their hometown the center of their feud.
Cleat: A shoe or shoe attachment with projections that improve traction on playing surfaces. His football boots used studs to improve grip on grass.

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Bill BowermanCompared with: Dassler represents an earlier model of the shoe entrepreneur Bowerman became.