Knowra Affect Affect Affect is the linguistic expression of emotion, feeling, or evaluation. It includes the words, grammatical choices, and interactional cues through which speakers convey attitudes.
Appraisal theory : A framework for analyzing how language expresses evaluation, stance, and interpersonal relations. It provides a systematic vocabulary for analyzing affect alongside judgment and appreciation.
Affective lexicon : Words whose meanings encode or strongly suggest emotional or evaluative content. Such vocabulary names feelings directly or colors descriptions with evaluation.
Political rhetoric : Language used to persuade, mobilize, or contest power in political life. Political speakers use affect to align audiences and intensify evaluations of events.
Affect (psychology) : The experience or display of feeling, mood, or emotion in psychological study. This psychological sense concerns feeling itself, while linguistic affect concerns its expression through language.
Emotion : A coordinated response involving subjective feeling, physiological change, expression, and action tendencies. Affect in language represents or evokes emotions without being identical to emotional experience.
Interjections : Short expressions such as “oh” or “ouch” that signal reactions and manage interaction. They can express affect with little or no propositional content.
Advertising : Communication designed to promote products, services, ideas, or organizations. Advertisements associate offerings with feelings and desirable evaluations.
Mood (linguistics) : A grammatical category that marks clause types such as indicative, imperative, or subjunctive. Grammatical mood is distinct from affect, though mood choices can contribute to interpersonal meaning.
Evaluation : The assignment of value, quality, or desirability to people, actions, objects, or states of affairs. Evaluative language can express affect directly or imply a speaker's feelings.
Intensifier : A linguistic element that raises or lowers the degree of a modified expression. Degree choices can strengthen or soften an expressed feeling or evaluation.
Show all 23