Air (2023 film)

Air is a biographical drama about Nike’s effort to sign basketball player Michael Jordan and the creation of the Air Jordan deal.

Sonny Vaccaro: Sonny Vaccaro is an American sports marketing executive known for recruiting prominent basketball players for shoe companies. Matt Damon portrays Vaccaro, whose pursuit of Jordan drives the film.
Air Jordan: Air Jordan is Nike’s basketball footwear and apparel brand associated with Michael Jordan. The agreement dramatized in the film launched the brand.
Sports marketing: Sports marketing uses sport, athletes, teams, and events to promote products and organizations. Vaccaro’s pitch is an example of marketing built around a star athlete.
Air Jordan I: Air Jordan I is the first basketball shoe released under Nike’s Air Jordan brand in 1985. Its design and launch are the tangible outcome of the deal portrayed in the film.
Michael Jordan: Michael Jordan is an American former professional basketball player widely regarded as one of the sport’s greatest athletes. Jordan is the athlete Nike tries to sign, though he is not depicted directly on screen.
Nike: Nike is an American sportswear company that designs, manufactures, and sells athletic footwear, apparel, and equipment. The company’s 1984 business challenge sets the film’s story in motion.
Endorsement: An endorsement is a public recommendation or promotional association between a person and a product or organization. The film centers on Nike’s attempt to secure Jordan’s endorsement.
1984 NBA draft: The 1984 NBA draft was the annual selection of eligible basketball players by National Basketball Association teams. Jordan’s selection by the Chicago Bulls preceded Nike’s pursuit dramatized in Air.
Deloris Jordan: Deloris Jordan is Michael Jordan’s mother and a central figure in his family’s early career decisions. Viola Davis portrays her as a decisive voice in negotiations with Nike.
Alex Convery: Alex Convery is an American screenwriter whose screenplay for Air appeared on the 2021 Black List. His screenplay turned the Jordan signing story into the film’s dramatic structure.

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