Alphabet Inc.

Alphabet Inc. is an American multinational technology holding company formed in 2015 as the parent company of Google and several other businesses.

Google: Google is a technology company best known for its search engine, advertising business, and internet services. Google is Alphabet’s largest subsidiary and the source of most of its revenue.
Holding company: A holding company primarily owns stakes in other companies rather than selling goods or services itself. Alphabet oversees subsidiaries through ownership while keeping many operations in separate companies.
Larry Page: Larry Page is an American computer scientist and entrepreneur who co-founded Google and served as Alphabet’s chief executive. Page announced and led the creation of Alphabet as a new corporate parent.
Google Search: Google Search is an internet search engine that organizes and retrieves information from the web. Search is a core Google service and a major source of Alphabet’s advertising revenue.
Conglomerate: A conglomerate is a company that owns businesses operating in multiple, often unrelated industries. Alphabet’s portfolio resembles a conglomerate, though its businesses largely center on technology.
Google DeepMind: Google DeepMind is an artificial intelligence research and product organization within Google. It combines the DeepMind and Google Brain research groups under Alphabet’s Google subsidiary.
Corporate governance: Corporate governance is the system of rules and practices used to direct and oversee a company. Alphabet’s board and voting structure shape how shareholders influence the company.
Sergey Brin: Sergey Brin is an American computer scientist and entrepreneur who co-founded Google and helped create Alphabet. Brin became Alphabet’s president after the restructuring.
Google Ads: Google Ads is an online advertising platform that lets advertisers place ads across Google services and partner sites. Advertising tied to Google’s services supplies most of Alphabet’s revenue.
Corporate spin-off: A corporate spin-off creates an independent company by separating a business from its parent. Alphabet reorganized Google under a new parent without spinning its experimental businesses off.

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