August Horch

August Horch (1868–1951) was a German automotive engineer and entrepreneur who founded Horch and Audi, two marques that later became part of Audi.

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Horch: Horch was a German automobile manufacturer founded by August Horch in 1899. Horch was the company Horch founded before leaving it and establishing Audi.
Horch v. Horch: Horch v. Horch was a legal dispute over August Horch’s right to use his surname for a new automobile company. The ruling prevented him from naming his second company Horch.
Carl Benz: Carl Benz was a German engineer and inventor who built one of the first practical automobiles powered by an internal-combustion engine. Horch worked for Benz before establishing his own automobile business.
Audi 100: The Audi 100 is a model series introduced in 1968 that helped establish Audi as a modern premium carmaker. Its success revived the Audi identity that began with Horch’s second company.
Audi: Audi is a German automobile marque whose name derives from the Latin translation of Horch’s surname. After losing the right to use his surname for a new company, Horch adopted its Latin equivalent.
Audi name: Audi is the Latin imperative meaning “listen,” used as the brand name equivalent of the German surname Horch. Horch’s surname means “listen,” so its Latin translation solved the naming problem.
Moritz Bauer: Moritz Bauer was a German engineer and business partner involved in the early development of Horch’s automobile company. Bauer joined Horch in establishing the company that bore Horch’s name.
Volkswagen Group: Volkswagen Group is a German multinational automotive manufacturer that owns Audi and several other vehicle brands. Audi’s later place within this group extended the corporate history begun by Horch.
Audi Automobilwerke: Audi Automobilwerke GmbH was the automobile company August Horch founded in Zwickau in 1909. This was Horch’s second automobile company, founded after his departure from Horch.
Auto Union: Auto Union was a German automobile group formed in 1932 by combining Audi, DKW, Horch, and Wanderer. The merger united the two marques Horch had founded with two other manufacturers.