Knowra Business intelligence Business intelligence Business intelligence comprises methods and technologies for collecting, integrating, analyzing, and presenting organizational data to support decisions.
Data warehouse : A centralized store that integrates structured data from multiple sources for analysis and reporting. It consolidates organizational data so business intelligence tools can query it consistently.
Data integration : The process of combining data from different sources into a unified view. BI depends on reconciling information scattered across organizational systems.
Business performance management : A management approach for monitoring and improving organizational performance against objectives. BI supplies measures and reporting used to assess performance against plans.
Business analytics : The use of statistical and quantitative methods to examine business data and guide decisions. Business analytics often emphasizes predictive and prescriptive methods beyond traditional reporting.
Data-driven decision-making : A decision-making approach that uses data and analysis as evidence for selecting actions. BI makes organizational evidence more accessible, though it does not replace judgment.
Extract, transform, load : A process that extracts data from sources, transforms it, and loads it into a target system. ETL prepares source data before it enters many analytical warehouses.
Data quality : The degree to which data is accurate, complete, consistent, timely, and fit for use. Poor-quality inputs can make precise BI reports misleading.
Sales analytics : The analysis of sales data to understand performance, customers, products, and forecasts. Sales teams use BI to track revenue patterns and identify opportunities.
Data science : An interdisciplinary field that extracts knowledge from data using computing, statistics, and domain expertise. Data science often builds models and experiments, while BI commonly delivers recurring organizational reporting.
Evidence-based management : A management practice that combines organizational data, research, expertise, and stakeholder perspectives. BI contributes internal evidence to a broader approach to management decisions.
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