Caleb Bradham

Caleb Bradham (1867–1934) was an American pharmacist and businessman who created Pepsi-Cola in 1893 and founded the Pepsi-Cola Company.

Pepsi-Cola: A carbonated soft drink created by Caleb Bradham in 1893 and later sold worldwide. Bradham developed and named this drink at his New Bern pharmacy.
Pepsi-Cola bankruptcy of 1923: The bankruptcy of the Pepsi-Cola Company in 1923 after losses tied to sugar prices. The collapse ended Bradham’s control of the company he had founded.
Caleb Bradham's biography: The life and career of Caleb Bradham, the North Carolina pharmacist who created Pepsi-Cola. His pharmacy training and business career explain how he developed the drink.
Coca-Cola: A cola soft drink created by John Stith Pemberton in Atlanta in 1886. Coca-Cola was Pepsi-Cola’s principal rival as Bradham built his brand.
Bradham's Pharmacy: The New Bern, North Carolina, pharmacy where Caleb Bradham operated a soda fountain. Its soda fountain was the setting where Bradham first served his drink.
Sugar price speculation: Buying or selling sugar in expectation of future price changes. Bradham’s sugar purchases exposed Pepsi-Cola to severe losses when prices fell.
Charles C. Cottrell: A New Bern businessman associated with the early organization of the Pepsi-Cola Company. Cottrell was among the local partners involved as Bradham incorporated his enterprise.
John Stith Pemberton: An American pharmacist who created Coca-Cola in 1886. Pemberton provides a close parallel to Bradham: both pharmacists created cola drinks.
New Bern, North Carolina: A city on North Carolina’s coast, founded in 1710 at the Neuse and Trent rivers. Bradham built his pharmacy business and Pepsi-Cola in this city.
Loft, Inc.: An American candy company that acquired Pepsi-Cola in 1931 under Charles Guth. Its acquisition revived the brand years after Bradham’s company went bankrupt.

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PepsiRelated: Bradham developed the drink and first sold it at his pharmacy.