Colonel Sanders

Harland David Sanders (1890–1980) was an American businessman who founded Kentucky Fried Chicken and became its public face. His white suit, goatee, and title became closely identified with the brand.

Harland Sanders Café and Museum: A museum in Corbin, Kentucky, housed in the restaurant where Sanders developed and served his fried chicken. The restored café marks the roadside restaurant where his chicken business took shape.
Pressure frying: A cooking method that fries food under pressure, raising the boiling point of water and shortening cooking time. Sanders used pressure frying to cook chicken quickly while retaining moisture.
John Y. Brown Jr.: An American businessman who led the group that acquired Kentucky Fried Chicken from Sanders in 1964. Brown helped turn KFC into a national and international corporation after the sale.
KFC advertising: Promotional campaigns used by Kentucky Fried Chicken to market its restaurants and products. The campaigns made Sanders’s face and persona inseparable from the company’s identity.
Kentucky Fried Chicken: An American fast-food chain known for fried chicken, founded by Harland Sanders. Sanders built the restaurant business and brand that became KFC.
Eleven herbs and spices: The secret seasoning blend associated with Kentucky Fried Chicken’s original recipe. The blend gave Sanders’s chicken a repeatable flavor that could distinguish the franchise.
Jack C. Massey: An American financier who partnered with John Y. Brown Jr. in acquiring Kentucky Fried Chicken. Massey’s investment group bought the company while retaining Sanders as its public representative.
Pop culture icon: A person or image widely recognized and reused in popular culture. Sanders’s distinctive appearance outlived his direct control of the company.
Franchising: A business arrangement in which a brand owner licenses others to operate using its name and system. Franchising let Sanders sell his restaurant model beyond his own locations.
Fast food: Prepared food designed for rapid service, commonly sold through standardized restaurant operations. Sanders’s pressure-cooked chicken and franchise procedures suited fast service.

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KFCRelated: The white-suited persona became the recognizable face of the growing chain.