Knowra Commercial broadcasting Commercial broadcasting Commercial broadcasting transmits audio or video programming to a broad audience through radio, television, or related networks. It is funded chiefly by advertising or subscriptions.
Broadcasting : The one-to-many transmission of audio or video content to receivers over radio waves, cable, satellite, or digital networks. Commercial broadcasting is a revenue-driven form of this broader distribution model.
Radio broadcasting : The transmission of audio programs to receivers through radio waves or related distribution systems. Commercial radio developed as an early mass medium financed by advertising.
Commercial radio : Radio broadcasting financed chiefly by advertising or other commercial revenue. It is the audio branch of commercial broadcasting, with schedules built around music, news, and talk.
Public broadcasting : Broadcasting organized to serve public interests and financed through sources such as grants, donations, or public funds. Its funding and service obligations differ from commercial broadcasting's reliance on market revenue.
Media concentration : The ownership of a large share of media outlets by a small number of companies. Commercial competition and mergers can consolidate control over broadcasting markets.
Advertising : Paid communication intended to promote products, services, ideas, or organizations. Advertisers pay broadcasters to reach audiences, financing programming and operations.
KDKA : A Pittsburgh radio station that began regular licensed broadcasting in 1920. Its early programming helped establish a model for advertiser-supported radio in the United States.
Commercial television : Television programming distributed by businesses and financed chiefly by advertising or subscriptions. It applies commercial broadcasting to audiovisual programming and large-scale audience markets.
Public service broadcasting : Broadcasting mandated to provide services such as education, impartial news, and cultural programming for the public. Its explicit public-service duties offer a counterpoint to commercially driven programming decisions.
Cross-media ownership : Ownership by one company of multiple types of media outlets, such as broadcasters and newspapers. Commercial broadcasters may belong to conglomerates that combine media businesses and audiences.
Show all 28