Digital activism

Digital activism uses internet-connected devices and platforms to organize, advocate, or mobilize for social or political change.

Hashtag activism: Online advocacy organized around a shared hashtag that makes posts discoverable and connects dispersed participants. Hashtags let campaign messages circulate and gather public attention across platforms.
Arab Spring: A wave of uprisings and political protests across the Arab world beginning in 2010. Social platforms helped circulate protest information, though political change had broader causes.
Slacktivism: Low-effort online support for a cause, often criticized for producing little material engagement or change. The term challenges whether visible online participation leads to consequential action.
Connective action: Collective action coordinated through personalized content sharing across digital communication networks. It explains how individualized sharing can aggregate into large-scale mobilization.
Online petition: A digital collection of signatures asking an institution or decision-maker to take a stated action. Petitions convert online support into a countable appeal to a target.
Kony 2012: A viral 2012 online campaign by Invisible Children calling for the arrest of Ugandan militia leader Joseph Kony. Its rapid spread made digital advocacy’s reach and limits highly visible.
Clicktivism: Political or charitable engagement reduced to simple online actions such as clicking, liking, or sharing. It names the risk that digital campaigns substitute clicks for sustained participation.
Networked social movements: Social movements whose organization and communication rely substantially on digital networks. Digital activism can contribute to movements structured around decentralized online networks.
Social media campaign: A coordinated series of social media messages designed to advance a cause or influence an audience. Campaigns synchronize messages, timing, and calls to action.
Black Lives Matter: A movement opposing anti-Black racism and violence, founded in 2013 and developed through local organizing. Hashtags and online video helped connect local actions to a wider movement.

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