Knowra Digital marketing Digital marketing Digital marketing promotes products, services, or brands through internet-connected and electronic channels, including websites, search engines, social media, email, and mobile apps.
Search engine optimization : The practice of improving a website’s visibility in unpaid search-engine results. It helps digital campaigns attract people actively searching for relevant products or information.
Social media marketing : The use of social platforms to promote brands, products, or services and build audience relationships. It uses platform communities, posts, and paid placements to reach targeted groups.
Audience targeting : The selection of people to receive a message based on characteristics, interests, or behavior. Digital platforms use audience signals to determine who sees campaign messages.
Traditional marketing : Promotion through established offline media and methods, such as print, broadcast, outdoor advertising, and direct mail. Its offline channels contrast with digital marketing’s connected, interactive media.
Marketing funnel : A model describing stages through which prospective customers move toward a purchase or other goal. Campaigns often assign digital messages to awareness, consideration, and conversion stages.
Pay-per-click advertising : An online advertising model in which an advertiser pays when someone clicks an ad. It buys measurable visits through search engines, social platforms, and other digital channels.
Affiliate marketing : A performance-based arrangement in which partners earn rewards for driving traffic or sales to a business. It extends promotion through publishers and creators compensated for measurable referrals.
Marketing attribution : The assignment of credit to marketing interactions that contribute to a desired outcome. It helps estimate which digital channels or touchpoints contributed to a conversion.
Inbound marketing : A strategy for attracting potential customers through useful content and experiences rather than interruptive outreach. It is a strategic approach that can use digital channels but is not synonymous with them.
Customer journey : The sequence of experiences and interactions a person has with an organization before, during, and after a purchase. Digital touchpoints can span many stages and channels in a single journey.
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