Direct-to-consumer

Direct-to-consumer is a business model in which a brand sells to end customers without intermediary retailers, often through its own online store or physical locations.

E-commerce: The buying and selling of goods or services through electronic networks, especially the internet. Online storefronts let brands sell directly without relying on retailers' websites.
Business-to-business: Commercial transactions in which one business sells products or services to another business. Direct-to-consumer sales target end customers rather than organizational buyers.
Warby Parker: An American eyewear company known for selling glasses through its own online and physical retail channels. Its early online-first model became a prominent example of direct eyewear sales.
Disintermediation: The removal of intermediaries from a supply chain or transaction. Direct-to-consumer is a form of disintermediation in product distribution.
Customer acquisition cost: The average expense required to acquire one new customer. High advertising costs can erase the margin brands gain by avoiding retailers.
Customer acquisition: The process of attracting prospective customers and converting them into paying customers. Direct brands must find and convert buyers without relying on retailers' foot traffic.
Business-to-consumer: Commercial transactions in which businesses sell products or services to individual consumers. Direct-to-consumer is a business-to-consumer model distinguished by removing retail intermediaries.
Dollar Shave Club: An American grooming-products company that gained prominence selling razor subscriptions directly to consumers. Its subscription and online marketing model showed how a new brand could bypass established retail distribution.
Supply chain: The network of organizations, people, and activities involved in producing and delivering a product. Selling directly changes how brands coordinate production, inventory, and delivery to buyers.
Economies of scale: Cost advantages that arise when increased production lowers the average cost per unit. Large retailers may achieve purchasing and distribution efficiencies that direct brands lack.

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