Disney Princess

Disney Princess is a consumer-products and media franchise built around a selected lineup of princess characters from Disney animated films. Its brand groups characters from different films into a shared identity.

Andy Mooney: Andy Mooney is a business executive who led Disney Consumer Products and developed the Disney Princess brand. He created the lineup as a unified brand after noticing children wearing princess costumes at a Disney event.
Snow White: Snow White is the protagonist of Disney’s 1937 animated film Snow White and the Seven Dwarfs. She anchors the lineup as its earliest feature-film princess.
Disney Princess product line: A range of licensed goods featuring characters and imagery from the Disney Princess franchise. Merchandise is the franchise’s central commercial expression.
Disney Fairies: Disney Fairies is a consumer-products and media franchise centered on Tinker Bell and other fairies from Peter Pan. It uses a similar cross-media character-brand model but centers on a different group.
Disney Consumer Products: Disney Consumer Products develops and licenses merchandise based on characters and stories from The Walt Disney Company. The division developed the franchise as a coordinated merchandising identity.
Cinderella: Cinderella is the protagonist of Disney’s 1950 animated film of the same name. Her film helped establish the classic Disney princess image used by the brand.
Disney Princess: My Fairytale Adventure: A 2012 video game in which players help Disney Princess characters restore enchanted gardens. The game translates the shared lineup into an interactive setting.
Disney Villains: Disney Villains is a character brand featuring antagonists from Disney films. It organizes characters by narrative role rather than royal identity.
Disney Princess franchise launch: The Disney Princess franchise is a branded character lineup launched in 2000 by Disney Consumer Products. Its launch established the shared brand beyond the individual films.
Ariel: Ariel is the mermaid protagonist of Disney’s 1989 animated film The Little Mermaid. Her inclusion links the brand to the revival of Disney animated musicals.

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