Knowra Fundraising Fundraising Fundraising is the process of soliciting and collecting money to support an organization, project, or cause. It can draw on individuals, businesses, foundations, and public institutions.
Donation : A voluntary transfer of money or goods to a person, organization, or cause without direct payment in return. Donations are the basic contributions that many fundraising efforts seek.
Grant writing : The preparation of proposals requesting financial support from a grant-making organization. Grant writing is a common route to funding from foundations and public agencies.
Earned income : Revenue generated by selling goods or services rather than receiving gifts or grants. Unlike fundraising, earned income is exchanged for a product, service, or access.
Donor dependence : An organization’s reliance on a small number of donors or funding sources for its financial stability. Concentrated fundraising can leave an organization vulnerable when a major donor withdraws.
Fundraiser : A person who seeks contributions for an organization, project, or cause. Fundraisers design appeals and build relationships with prospective supporters.
Fundraising campaign : A coordinated effort to raise money for a defined organization, project, or cause. Campaigns organize appeals, timelines, and targets into a focused effort.
Crowdfunding : Raising money from many people, usually through online platforms and small individual contributions. Online appeals let campaigns reach supporters beyond an organization’s existing network.
Taxation : The compulsory collection of money by a government to finance public spending. Fundraising solicits voluntary support, whereas taxation is imposed under law.
Restricted funding : Money that a donor or grant-maker limits to a specified purpose or use. Fundraising can bring resources while narrowing how an organization may spend them.
Major gift : A comparatively large charitable contribution, often cultivated through direct donor relationships. Major gifts can account for a substantial share of campaign proceeds.
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