Gunpei Yokoi

Gunpei Yokoi was a Japanese video game designer and engineer who created the Game Boy and helped develop Nintendo’s Game & Watch and Metroid.

Game Boy: Nintendo’s handheld video game system, released in 1989, that popularized portable gaming with interchangeable cartridges. Yokoi led the team that designed this influential handheld system.
Lateral thinking with withered technology: A design approach that repurposes familiar, inexpensive technologies in novel products. Yokoi used this principle to make Nintendo games distinctive without relying on the newest hardware.
Shigeru Miyamoto: A Japanese video game designer and producer known for creating Mario, Donkey Kong, and The Legend of Zelda. Miyamoto worked under Yokoi early in his Nintendo career, including on Donkey Kong.
Portable game console: A handheld electronic device designed to play video games while its user carries it. The Game Boy helped establish the portable console as a lasting mass-market format.
Game & Watch: A series of Nintendo handheld electronic games, each built around a single game and an LCD screen. Yokoi conceived this portable game line and designed its early devices.
Game Boy cartridge: A removable read-only memory cartridge that stores a Game Boy game and plugs into the console. Interchangeable cartridges let one inexpensive handheld play many different games.
Satoru Okada: A Japanese Nintendo engineer who led hardware development on systems including the Game Boy. Okada and Yokoi collaborated on the Game Boy’s design and engineering.
Tetris: A tile-matching puzzle video game created by Alexey Pajitnov and first released in 1984. Its inclusion with the Game Boy helped drive the handheld’s international success.
Metroid: A science-fiction video game series that began with Nintendo’s 1986 action-adventure game for the Famicom Disk System. Yokoi produced the original game, helping establish the series’ direction.
D-pad: A directional control shaped like a cross, operated by pressing one of four directions. Yokoi helped bring Nintendo’s cross-shaped directional control to handheld games.

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