Knowra Internet privacy Internet privacy Internet privacy is the protection of personal information, communications, and online activities from unwanted collection, use, disclosure, or surveillance.
Web tracking : The recording of people’s activity across websites and services, often through cookies, scripts, or device identifiers. Tracking turns browsing activity into data that can be linked and analyzed.
Private browsing : A browser mode that limits local storage of browsing history, cookies, and form data after a session. It reduces traces on a shared device but does not hide activity from websites or networks.
Information security : The protection of information and systems against unauthorized access, alteration, disruption, or destruction. Security protects systems and data; privacy also concerns appropriate collection and use.
Online behavioral advertising : Advertising selected or tailored using information about a person’s online behavior or inferred interests. It demonstrates how tracking data can be converted into targeted commercial messages.
Privacy by design : An approach that builds privacy protections into systems and practices from the start. It raises the question of whether services can minimize exposure before data is collected.
Browser fingerprinting : A technique that identifies or distinguishes devices by combining attributes such as browser settings, fonts, and hardware. It can follow a device even when cookies are blocked or deleted.
Virtual private network : A service that routes network traffic through an encrypted connection to a VPN server. It shifts visibility of traffic metadata from a local network to the VPN provider.
Anonymity : The condition in which an action or identity cannot readily be connected to a particular person. Anonymity can support privacy, but identifiable data can still be handled privately.
Data breach : An incident in which protected or sensitive information is accessed, disclosed, or acquired without authorization. A breach can expose personal data even when collection originally had a legitimate purpose.
Consent management : The processes and tools used to record and apply people’s choices about personal-data processing. Online consent systems remain contested over clarity, coercion, and practical control.
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