Logo

A logo is a graphic mark, wordmark, or combination used to identify an organization, product, or service. Its distinctive form helps distinguish that identity across contexts.

Wordmark: A logo made primarily from the styled lettering of a name. It identifies a brand through its name rather than a separate symbol.
Visual perception: The processes by which the visual system interprets light, shapes, color, and motion. A logo must register as a coherent form under real viewing conditions.
Branding: The practice of shaping how an organization, product, or service is identified and perceived. Logo design contributes a recognizable visual cue to a broader brand strategy.
Emblem: A design in which text and imagery are enclosed within a unified badge or seal. Its integrated, often enclosed composition differs from more freely arranged logo elements.
Nike Swoosh: The curved checkmark-like symbol used as a logo by Nike. It is a widely recognized symbol that identifies a company without its name.
Logomark: A logo built primarily from a graphic symbol rather than a brand name. It can identify an organization without spelling out its name.
Gestalt psychology: A psychological approach explaining how people organize visual elements into patterns and wholes. Grouping principles help explain why simple arrangements can read as unified symbols.
Corporate identity: The coordinated presentation of an organization through its visual and verbal expressions. Organizations use logos alongside consistent typography, colors, and communications.
Monogram: A design made by combining or interweaving letters, usually initials. It identifies through abbreviated lettering rather than a full wordmark or independent symbol.
Apple logo: The stylized apple symbol used as a logo by Apple Inc. Its simplified silhouette demonstrates how a graphic mark can stand alone.

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