Marlboro

Marlboro is a cigarette brand owned by Philip Morris International outside the United States and by Philip Morris USA within it. It is known for its red-and-white packaging and long-running advertising.

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Philip Morris International: Philip Morris International is a multinational tobacco company that sells cigarettes and other nicotine products outside the United States. It owns the Marlboro brand in markets outside the United States.
Marlboro advertising: Marlboro advertising comprises campaigns promoting the cigarette brand, including its cowboy imagery and red-and-white visual identity. Its advertising created the brand’s enduring associations with independence and the American West.
Camel (cigarette): Camel is an American cigarette brand introduced by R. J. Reynolds Tobacco Company in 1913. Camel was a major American rival with a distinct advertising history and brand image.
Tobacco advertising: Tobacco advertising is the promotion of tobacco products through paid media, sponsorships, packaging, or other communications. Marlboro’s campaigns became a prominent case in debates over tobacco promotion.
Philip Morris USA: Philip Morris USA is an American tobacco company and subsidiary of Altria Group. It owns and markets Marlboro in the United States.
Marlboro Country: Marlboro Country is an advertising phrase and imagined landscape associated with Marlboro’s cowboy campaigns. The slogan and imagery turned a cigarette campaign into a recognizable cultural setting.
Newport (cigarette): Newport is an American menthol cigarette brand owned by R. J. Reynolds Tobacco Company. Newport competes with Marlboro in the United States, especially in menthol cigarettes.
Master Settlement Agreement: The Master Settlement Agreement is a 1998 settlement between major U.S. tobacco companies and 46 states, five territories, and the District of Columbia. The agreement imposed restrictions on cigarette marketing in the United States, including limits affecting Marlboro promotion.
Marlboro Man: The Marlboro Man is a fictional cowboy figure used in advertising for Marlboro cigarettes. The cowboy campaign recast Marlboro as a masculine brand from 1954 onward.
Marlboro Championship Team: The Marlboro Championship Team was a motorsport sponsorship program supported by Philip Morris. The program linked Marlboro to racing through sponsored drivers and teams.