Knowra Mass communication Mass communication Mass communication is the transmission of messages to large audiences through media channels, often from centralized sources using technologies such as print, broadcasting, or digital networks.
Communication model : A framework describing how messages are produced, transmitted, received, and interpreted. Mass communication models map the roles of media sources, channels, audiences, and feedback.
Mass audience : A large, dispersed group of people reached by the same media content. The scale and dispersal of this audience distinguish mass communication from interpersonal exchange.
Johannes Gutenberg : A fifteenth-century German inventor associated with the spread of movable-type printing in Europe. Movable type helped make printed messages reproducible at unprecedented scale.
Public opinion : The expressed views and judgments held by members of a population on public issues. Mass media help circulate the information and frames through which public views form.
Interpersonal communication : Communication between people, typically involving direct interaction and responsive exchange. Its small-scale, reciprocal pattern contrasts with mass communication's broad distribution.
Gatekeeping : The process by which people or institutions select and shape information before it reaches an audience. Editors and platform operators determine which messages enter mass channels.
Mass media : Technologies and institutions that distribute content to large audiences. Newspapers, broadcasters, and digital platforms supply the channels.
Printing press : A machine or system for reproducing text and images on paper. Mechanical printing expanded the reach and repeatability of public messages.
Propaganda : Communication designed to influence beliefs or behavior, often through selective or misleading presentation. Mass channels can amplify persuasive campaigns as well as ordinary reporting.
Organizational communication : The creation and exchange of messages within and between organizations. Its primary audience is organizational members or partners, not a general public.
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