Mattel

Mattel is an American toy company founded in 1945. It owns brands including Barbie, Hot Wheels, Fisher-Price, and Magic 8 Ball.

Barbie: Barbie is a fashion doll introduced by Mattel in 1959 and expanded into a global toy and media franchise. Mattel’s signature doll line became one of its defining brands.
Harold Matson: Harold Matson was an American businessman who co-founded Mattel with Elliot Handler. Matson’s surname supplied the first part of the company’s name.
Toy industry: The toy industry designs, manufactures, and sells products intended primarily for play. Mattel is one of the industry’s largest global companies and a major competitor.
Hasbro: Hasbro is an American toy and entertainment company that owns brands including Transformers, Nerf, and Play-Doh. Hasbro competes with Mattel in toys while building a distinct portfolio of brands.
Hot Wheels: Hot Wheels is a brand of die-cast toy cars introduced by Mattel in 1968. This racing-focused brand became a major Mattel line alongside Barbie.
Elliot Handler: Elliot Handler was an American businessman who co-founded Mattel and helped create its major toy brands. Handler shaped the company’s early products and long-term direction.
Barbie (film): Barbie is a 2023 comedy film directed by Greta Gerwig and inspired by Mattel’s Barbie doll. The film made a Mattel toy property the center of a major theatrical release.
LEGO Group: The LEGO Group is a Danish toy company best known for interlocking plastic construction bricks. Its construction system contrasts with Mattel’s broad mix of dolls, vehicles, and playsets.
Fisher-Price: Fisher-Price is an American toy company known for toys designed for infants and young children. Mattel acquired Fisher-Price in 1993 to expand into preschool toys.
Ruth Handler: Ruth Handler was an American businesswoman who co-founded Mattel and created the Barbie doll. Her ideas helped redirect Mattel toward toys and transformed its doll business.

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