Knowra Media literacy Media literacy Media literacy is the ability to access, interpret, evaluate, and create media messages across formats. It combines critical understanding of how media are produced with informed participation in media culture.
Information literacy : The ability to find, evaluate, organize, and use information effectively. Media literacy draws on these skills when assessing claims and sources.
Media framing : The selection and emphasis of aspects of an issue that shape how it is understood. Framing guides interpretation without changing the underlying events.
Lateral reading : A fact-checking practice in which readers leave a webpage to investigate its source elsewhere. It helps verify unfamiliar publishers and claims beyond a page’s own presentation.
Misinformation : False or inaccurate information shared regardless of whether the sharer intends to deceive. Evaluation skills help identify and limit the spread of inaccurate media claims.
Critical thinking : The disciplined evaluation of claims, evidence, assumptions, and reasoning. It supports judgments about the credibility and meaning of media messages.
Agenda-setting theory : The theory that media influence which issues people consider important by emphasizing them. It explains how repeated coverage can shape perceived public priorities.
Fact-checking : The process of verifying factual claims against reliable evidence and sources. It tests specific statements encountered in news and other media.
Disinformation : False information deliberately created or shared to deceive or cause harm. Media literacy helps distinguish intentional deception from unintentional error.
Visual literacy : The ability to interpret and communicate meaning through images and visual forms. Images use composition, color, and symbols to shape media meaning.
Semiotics : The study of signs and sign systems and how they produce meaning. Media interpretation often depends on reading images, words, sounds, and symbols as signs.
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