Media mix

A strategy that develops and markets an intellectual property across multiple media and products, coordinating them to extend its reach and commercial life.

Transmedia storytelling: A narrative approach in which distinct parts of a story unfold across multiple media. Its coordinated story fragments can make each format contribute to a larger property.
Pokémon: A Japanese media franchise centered on fictional creatures collected, trained, and battled by people. Games, animation, trading cards, and toys have jointly sustained its global franchise.
Japanese media mix: A Japanese production and marketing strategy that develops an intellectual property through multiple media and products. This industry practice is a prominent model for coordinated property development.
Adaptation (arts): The transformation of a work into a different artistic medium or form. An adaptation transfers a work between forms; media mix can build a property through several coordinated outputs.
Synergy: The combined effect of coordinated parts that exceeds what those parts achieve independently. Cross-platform releases can promote one another and increase the value of the whole property.
Media franchise: A commercially developed intellectual property spanning multiple works, products, or formats. Media mix is a strategy for extending and coordinating a franchise.
The Wizarding World: The franchise based on J. K. Rowling's Harry Potter novels and their fictional universe. Books, films, games, stage productions, and attractions extend one shared property.
Osamu Tezuka: A Japanese manga artist and animator whose works helped shape postwar manga and television anime. His Astro Boy television production linked animation with toy and character merchandising.
Integrated marketing communications: The coordination of an organization's promotional messages across communication channels. It aligns marketing messages, whereas media mix also develops the property and its products.
Franchise fatigue: Audience weariness caused by repeated or excessive releases from an entertainment franchise. Continuous expansion can overwhelm audiences and weaken interest in a property's new releases.

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