Knowra Media ownership Media ownership Media ownership is the control of media outlets by individuals, companies, governments, or other organizations. It shapes who finances, governs, and can influence the production and distribution of media.
Media conglomerate : A corporation that owns multiple media businesses, often across different formats or markets. Conglomerates concentrate outlets under shared corporate control.
Media pluralism : The coexistence of diverse media owners, outlets, viewpoints, and sources of information. A broad ownership base can support diversity in public communication.
State media : Media outlets owned or directly controlled by a government or state institution. State control differs from ownership by private firms or individuals.
News Corporation : A global media company founded by Rupert Murdoch that has owned newspapers, broadcasters, and film businesses. Its cross-border portfolio illustrates concentrated private ownership across media sectors.
Vertical integration : A business strategy in which one company controls multiple stages of producing and distributing a product. Media owners can control both content production and its distribution channels.
Media bias : Systematic distortion or selection in media coverage that favors particular perspectives or interests. Owners may influence which viewpoints receive attention or favorable treatment.
Public broadcasting : Broadcasting funded or governed to serve the public, with varying degrees of independence from government. Public broadcasters are not necessarily state-controlled, despite public funding or mandates.
Bertelsmann : A German multinational corporation active in media, services, and education. Its holdings illustrate diversified corporate ownership within the media industry.
Cross-ownership : Ownership of multiple types of media outlet by the same person or company, often within one market. It links outlets such as newspapers, radio stations, and television channels under one owner.
Agenda-setting theory : A theory that media influence which issues audiences consider important through the prominence and frequency of coverage. Ownership can shape which issues outlets repeatedly place before the public.
Show all 22