Knowra Media psychology Media psychology Media psychology studies how people perceive, use, produce, and are influenced by media. It examines psychological processes involved in media experiences and effects.
Selective attention : The process of prioritizing some information for processing while filtering out other available input. Media compete for limited attention through salience, novelty, and design.
Perception : The organization and interpretation of sensory information into meaningful experience. Media effects begin with how people interpret images, sounds, and interfaces.
Media literacy : The ability to access, analyze, evaluate, and create media in varied forms. Psychological insight helps people assess persuasive techniques and interpret media messages.
Mass communication research : The study of how communication through media operates across institutions, audiences, and society. It often centers media systems and public-level patterns, while media psychology foregrounds individual processes.
Walter Dill Scott : An American psychologist who applied psychological principles to advertising in the early twentieth century. His work helped establish psychological study of advertising and consumer response.
Social learning theory : A theory that people learn behaviors by observing others and the consequences those behaviors receive. Media portrayals can model actions and make their outcomes appear rewarding or costly.
Cognition : The mental processes involved in acquiring, storing, retrieving, and using information. Media use recruits memory, inference, attention, and decision-making.
Health communication : The study and practice of communicating information to support health decisions and outcomes. Media psychology informs how health messages attract attention and influence behavior.
Communication theory : The study of models and principles explaining how messages are produced, transmitted, and interpreted. Its scope includes message structures and communication systems beyond psychological mechanisms.
Hugo Münsterberg : A German-American psychologist who analyzed film's psychological techniques and effects in The Photoplay. His early account treated cinema as a medium that organizes perception and emotion.
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