Milton Glaser

Milton Glaser (1929–2020) was an American graphic designer and illustrator whose work joined modernist design with historical and popular imagery. His best-known creations include the I ❤ NY logo and a 1966 Bob Dylan poster.

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I Love New York: A tourism campaign launched in 1977, centered on Milton Glaser’s rebus logo of a heart and the letters NY. This compact logo became Glaser’s most widely recognized design and a lasting civic symbol.
Seymour Chwast: An American graphic designer and illustrator who co-founded Push Pin Studios with Milton Glaser and Edward Sorel. Chwast was Glaser’s central creative partner in developing Push Pin’s distinctive style.
Push Pin Studios: A New York design studio founded in 1954 by Milton Glaser, Seymour Chwast, and Edward Sorel. The studio’s collaborative practice gave Glaser room to combine drawing, lettering, and varied historical references.
Graphic design: The practice of arranging images, typography, and other visual elements to communicate information or ideas. Glaser’s career helped expand the field’s expressive range beyond strict modernist rules.
Bob Dylan poster: A 1966 poster by Milton Glaser depicting Bob Dylan in profile with brightly colored, Art Nouveau–influenced hair. Its silhouette and vivid hair make Glaser’s combination of pop imagery and historical style immediately visible.
Edward Sorel: An American illustrator and caricaturist who co-founded Push Pin Studios with Milton Glaser and Seymour Chwast. Sorel helped establish the collaborative studio where Glaser’s early design language took shape.
Eclecticism: An approach that combines forms, styles, or ideas drawn from different sources and periods. Glaser drew on diverse visual traditions rather than maintaining one consistent modernist style.
New York City tourism: Travel to New York City for its cultural institutions, attractions, neighborhoods, and events. The I Love New York campaign gave the city a memorable visual identity for tourism promotion.
Push Pin Graphic: A design publication issued by Push Pin Studios from 1953, presenting its members’ illustration and graphic work. The publication circulated the visual language Glaser helped develop with Push Pin Studios.
Jerome Snyder: An American writer and illustrator who collaborated with Milton Glaser on The Underground Gourmet. Their partnership brought Glaser’s design to a popular guidebook series.