Moral Majority

The Moral Majority was a U.S. political organization founded in 1979 by Baptist minister Jerry Falwell to mobilize conservative Christians in electoral politics.

Jerry Falwell: Jerry Falwell was an American Baptist minister and political activist who founded the Moral Majority in 1979. He founded the organization and became its most prominent public spokesman.
Religious broadcasting: Religious broadcasting uses radio or television to communicate religious messages and support faith communities. Broadcast media gave Falwell a platform to publicize political appeals to evangelical audiences.
United States presidential election, 1980: The 1980 United States presidential election ended with Republican Ronald Reagan defeating incumbent Democrat Jimmy Carter. The Moral Majority mobilized conservative Christian voters during the campaign and celebrated Reagan’s victory.
New Christian Right: The New Christian Right was a late-twentieth-century U.S. political movement of conservative Christians organized around social issues. The Moral Majority became one of the movement’s best-known national organizations.
Christian right: The Christian right is a U.S. political movement that organizes conservative Christians around public policy and elections. The Moral Majority became a leading organization within this broader movement.
Direct mail: Direct mail is the delivery of targeted messages and fundraising requests through postal services. The organization used mail campaigns to contact supporters and raise funds.
Ronald Reagan: Ronald Reagan was the 40th president of the United States, serving from 1981 to 1989. His presidential campaigns and policies aligned with several priorities promoted by the organization.
Religious right: The religious right is a political movement that seeks to shape public policy through religiously grounded social conservatism. The organization helped bring this broader political current into national electoral debate.
Lynchburg: Lynchburg is a city in Virginia that became the base of Jerry Falwell’s ministry and political work. Falwell’s ministry and the organization’s headquarters were based in Lynchburg.
Voter mobilization: Voter mobilization is the work of encouraging eligible people to register, participate, and cast ballots. The Moral Majority’s central practical aim was turning conservative Christian support into votes.

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