Music in advertising

Music in advertising is the use of songs, instrumental cues, or sound design in promotional messages to attract attention, shape brand identity, and influence audience response.

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Jingle: A short, memorable song or musical phrase used to promote a product, service, or brand. Its compact melody can make a brand name easier to recall after an advertisement ends.
Advertising jingle: A short, original song written specifically to advertise a product, service, or brand. It turns a campaign's message or brand name into a repeatable musical hook.
Tin Pan Alley: A New York City music-publishing district associated with popular song production from the late nineteenth century onward. Its publishers helped establish commercial songwriting practices later used for advertising songs.
Voice-over: A spoken narration recorded separately from the images or scenes accompanying it. Voice-over communicates explicit claims that music often conveys indirectly through mood and association.
Sonic branding: The deliberate use of sound to express and identify a brand across media and customer experiences. Advertising music can supply the recognizable sound that anchors a brand's audio identity.
Licensed music: Music used under a legal agreement granting specified rights for particular uses and durations. Brands license existing songs when their sound or cultural associations suit a campaign.
Radio advertising: The promotion of goods, services, or ideas through broadcast radio messages. Radio made music-led advertisements practical at scale because sound was the medium's defining resource.
Silence: The absence or deliberate withholding of audible sound within a defined interval. Silence can make an advertisement stand out by refusing the musical cues audiences expect.
Music and emotion: The study of how musical features and listening contexts evoke, shape, or communicate emotional responses. Tempo, harmony, and timbre can frame an advertisement as joyful, urgent, reassuring, or solemn.
Film score: Original music composed or selected to accompany and shape the experience of a film. Advertising borrows film-scoring techniques to guide emotion and reinforce visual storytelling.