New Labour

New Labour was the political project associated with Tony Blair that reshaped the British Labour Party in the 1990s, combining market-oriented policies with social-democratic aims.

Labour Party: A British political party founded in 1900 to represent working-class interests and promote social democracy. New Labour was a reform project within this party, not a separate organization.
Peter Mandelson: A British Labour politician and strategist who helped shape the party's communications and electoral strategy. He helped coordinate New Labour's disciplined media operation.
Social democracy: A political tradition that pursues social equality and welfare through democratic institutions and a regulated market economy. New Labour retained social-democratic aims while changing how it pursued them.
1997–2010 Labour government: The period in which the Labour Party governed the United Kingdom under Tony Blair and Gordon Brown. New Labour became a governing programme across three successive Labour administrations.
Old Labour: A label for Labour Party politics associated with stronger class-based language, public ownership, and trade-union influence. The contrast with Old Labour framed New Labour's claims to represent a modernized party.
1983 Labour Party manifesto: The Labour Party's 1983 general-election programme, associated with extensive public ownership and unilateral nuclear disarmament. Its electoral defeat became a warning used to justify later moderation.
Alastair Campbell: A British journalist and political adviser who directed communications for Tony Blair. His role exemplified the centralized message control associated with the project.
Welfare-to-work: Policies that link welfare support to employment services, training, or job-search requirements. The New Deal for the unemployed made employment central to the project's welfare policy.
Good Friday Agreement: The 1998 agreement establishing a devolved power-sharing government in Northern Ireland and setting out a political settlement. The Blair government helped broker a major achievement often associated with its record.
Margaret Thatcher: A British Conservative politician who served as prime minister from 1979 to 1990 and advanced market-oriented reforms. New Labour accepted parts of the economic settlement established under her governments while opposing Conservative rule.

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