Newspaper circulation

Newspaper circulation is the number of copies of a newspaper distributed during a stated period. It may count paid and unpaid copies, depending on the reporting standard.

Paid circulation: The number of copies sold to readers or subscribers under a defined reporting standard. It isolates copies for which readers or institutions pay, a key component of many circulation totals.
Media planning: The process of selecting media channels and placements to reach an intended audience. Advertisers use circulation alongside audience data when choosing newspaper placements.
Circulation (publishing): The distribution of copies of a periodical or other publication during a specified period. Newspaper circulation is one specific case of circulation across publishing.
Newspaper advertising: The promotion of goods, services, or ideas through paid placements in newspapers. A large circulation can attract advertisers seeking broad print distribution.
Controlled circulation: Distribution of a publication at no charge to selected recipients who meet specified criteria. Unlike paid circulation, these copies reach readers without a purchase.
Advertising rate card: A publisher’s published schedule of advertising prices and placement specifications. Circulation can help justify the prices listed for newspaper advertising.
Newspaper readership: The people who read a newspaper, including those who share copies they did not buy. Readership measures people, while circulation measures copies.
Newspaper industry: The businesses and institutions that produce and distribute newspapers. Circulation figures influence revenue and strategy across the newspaper industry.
Audit Bureau of Circulations: An organization that verifies and reports publication circulation under established standards. Independent auditing can make reported copy totals more comparable and credible.
Cost per thousand: An advertising metric measuring the cost of reaching one thousand audience members or impressions. Advertisers can compare circulation-based reach costs across publications.

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