Nike, Inc.

Nike, Inc. is an American multinational company that designs, markets, and sells athletic footwear, apparel, and equipment under the Nike and Jordan brands.

Phil Knight: Phil Knight is an American businessman who co-founded Nike and served as its chief executive and chairman. His partnership with Bill Bowerman began the company that became Nike.
Athletic footwear: Athletic footwear is footwear designed for sports, exercise, or other physical activity. Shoes make up Nike's most prominent product category.
Michael Jordan: Michael Jordan is an American former professional basketball player widely regarded as one of the sport's greatest players. His Nike partnership produced the Air Jordan brand and transformed athlete marketing.
Air Jordan: Air Jordan is Nike's basketball footwear and apparel brand associated with Michael Jordan. It grew from a signature shoe into one of Nike's best-known sub-brands.
Nike sweatshops controversy: The Nike sweatshops controversy concerns allegations of poor labor conditions at factories producing Nike goods, especially in the 1990s. The criticism challenged Nike's claims about responsibility for its contract factories.
Bill Bowerman: Bill Bowerman was an American track-and-field coach and footwear innovator who co-founded Nike. His experiments with running shoes shaped Nike's early products.
Sportswear: Sportswear is clothing and footwear designed for sport, exercise, or casual use inspired by athletic styles. Nike sells apparel and lifestyle products alongside performance shoes.
Carolyn Davidson: Carolyn Davidson is an American graphic designer who created the Nike Swoosh in 1971. Her design became Nike's enduring visual mark.
Nike Air Max: Nike Air Max is a line of Nike footwear featuring visible cushioning units filled with pressurized gas. The line made a footwear technology a defining feature of Nike's consumer designs.
Corporate social responsibility: Corporate social responsibility is the idea that companies should account for their social and environmental effects. Nike's labor controversies became a prominent test of corporate accountability.

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