Norma Talmadge

Norma Talmadge (1894–1957) was an American silent-film actress and producer whose popularity made her one of Hollywood’s leading stars during the 1920s.

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Smilin' Through: A 1922 romantic drama starring Norma Talmadge as two generations of women shaped by a family tragedy. Its success helped establish Talmadge as a major star in sentimental drama.
Constance Talmadge: An American silent-film actress and Norma Talmadge's younger sister. The sisters' parallel careers made them a prominent Hollywood family.
Norma Talmadge Film Corporation: A production company established by Norma Talmadge and Joseph M. Schenck to make films starring Talmadge. It gave her a vehicle for producing and starring in her own pictures.
The Jazz Singer: A 1927 American feature film known for popularizing synchronized dialogue and songs in commercial cinema. Its success accelerated the industry's shift to sound during Talmadge's final years onscreen.
The Song of Love: A 1923 silent romantic drama starring Norma Talmadge and directed by Chester M. Franklin. The film exemplifies the romantic roles that sustained her popularity.
Joseph M. Schenck: An American film producer and studio executive who helped build the careers of Norma and Constance Talmadge. Her husband and business partner helped finance and produce her films.
Celebrity branding: The deliberate use of a public figure's identity to promote products, works, or institutions. Talmadge's name and image were central assets in selling her films.
Talkies: Sound films with synchronized recorded dialogue, which displaced silent production in Hollywood around the end of the 1920s. The new format coincided with Talmadge's retirement from film acting.
Secrets: A 1924 silent drama starring Norma Talmadge as a woman recounting her life and marriage. Its long-span storytelling showcased her performances across different ages.
Anita Loos: An American screenwriter, playwright, and author whose film work included scripts for Norma Talmadge. Loos wrote several vehicles that matched Talmadge's star persona.