Online shaming

Online shaming is public criticism or humiliation of a person through digital platforms, often by exposing, condemning, or ridiculing their actions.

Public shaming: Public shaming is the exposure of a person to social disgrace or condemnation before an audience. Online shaming is a digital form of public shaming, with platforms expanding the audience.
Reputational damage: Reputational damage is a loss of trust or standing caused by adverse information or public judgment. A shaming episode can leave a durable record that affects how others perceive its target.
Cancel culture: Cancel culture is a contested term for collective withdrawal of support from people or institutions over perceived wrongdoing. The phrase often describes broader efforts to impose consequences that may include online shaming.
Scarlet letter: The scarlet letter is a public mark of shame imposed on Hester Prynne in Nathaniel Hawthorne's 1850 novel. Its lasting visible stigma echoes how online accusations can follow a person across contexts.
Social media pile-on: A social media pile-on is a rapid wave of criticism directed at a person by many users. Repeated posts and replies can turn an incident into a mass reprimand.
Cyberbullying: Cyberbullying is repeated or severe aggression toward a person through digital communication technologies. Shaming may be a single public episode, while cyberbullying typically involves repeated aggression.
Call-out culture: Call-out culture is the practice of publicly identifying and criticizing perceived wrongdoing, often on social media. Calling out can seek accountability without necessarily aiming to humiliate its target.
Pillory: A pillory was a public punishment device that restrained offenders for exposure and humiliation. It is a historical counterpart to punishment carried out before a public audience.
Doxing: Doxing is the publication of identifying or private information about someone, usually without consent. Some shaming campaigns expose personal details to intensify pressure or invite confrontation.
Online harassment: Online harassment is unwanted, abusive, or threatening conduct directed at someone through digital communication. A shaming campaign can escalate into persistent unwanted contact or threats.

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Internet celebrityRelated: A visible online persona can become a target of collective judgment.