Knowra Persuasion Persuasion Persuasion is communication intended to influence beliefs, attitudes, or actions. It can rely on arguments, emotion, social cues, or repeated exposure.
Elaboration likelihood model : A model describing persuasion through central, effortful thought or peripheral, cue-based processing. It explains why arguments and surface cues persuade under different conditions.
Attitude : A relatively enduring evaluation of a person, object, idea, or issue. Persuasion often aims to change this evaluative orientation.
Propaganda : Communication designed to shape public opinion, often through selective or misleading presentation. It illustrates persuasion used systematically for political or ideological ends.
Coercion : The use of force or threats to compel someone to act against their will. Unlike persuasion, coercion secures compliance through threatened consequences.
Cognitive dissonance : The discomfort arising from conflict among beliefs, attitudes, or actions, which can motivate efforts to restore consistency. Persuasive messages can prompt attitude change by making inconsistencies uncomfortable.
Belief : An acceptance that a proposition about the world is true. Messages may alter the claims people accept as true.
Advertising : Paid communication intended to promote products, services, organizations, or ideas. Commercial messages use persuasive appeals to influence preferences and purchasing.
Manipulation : Influence that covertly exploits another person’s vulnerabilities or limits their informed choice. It marks an ethical boundary where influence undermines autonomy.
Social proof : A tendency to treat other people’s choices as evidence about what is correct or desirable. Messages gain force when they present a behavior or belief as widely adopted.
Rhetoric : The art and study of effective communication, especially in public speaking and writing. Persuasion is one central purpose of rhetorical practice.
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