Knowra Political communication Political communication Political communication is the creation, transmission, and interpretation of messages about politics among political actors, media, and the public. It examines how communication shapes political knowledge, opinion, participation, and power.
Framing (social sciences) : Framing is the selection and emphasis of aspects of an issue that shape how people understand it. Political communicators frame issues to make particular causes, stakes, and remedies more salient.
Political actor : A political actor is an individual or organization that seeks to influence political decisions or outcomes. Political actors create and circulate messages, from candidates to advocacy groups.
Political campaign : A political campaign is an organized effort to win an election or influence a political decision. Campaigns coordinate messages, events, and outreach to persuade voters.
Two-step flow of communication : The two-step flow model proposes that media influence often reaches people through opinion leaders who interpret and relay messages. It contrasts direct media influence with communication mediated by socially influential intermediaries.
Political efficacy : Political efficacy is a person's belief that they can understand or influence political affairs. Political messages can strengthen or weaken confidence in one's capacity to participate.
Agenda-setting theory : Agenda-setting theory explains how media prominence influences which issues audiences consider important. The visibility of political issues can shape public priorities without dictating opinions.
Mass media : Mass media are communication technologies and institutions that distribute content to large audiences. They provide channels through which political messages reach broad publics.
Government public relations : Government public relations is the communication through which public institutions explain policies, actions, and services. Public agencies use strategic communication to inform and maintain public support.
Hypodermic needle model : The hypodermic needle model portrays media messages as directly and powerfully affecting passive audiences. It represents a stronger, more direct media-effects account than most contemporary approaches.
Political polarization : Political polarization is the growing division of political beliefs, identities, or attitudes into opposing camps. Communication can reinforce group divisions or expose people to competing viewpoints.
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