Knowra Product placement Product placement Product placement is the deliberate inclusion of branded products or services in entertainment or other content, often to promote them without a conventional advertisement.
Branded entertainment : Entertainment content created or funded to promote a brand, product, or service. It turns brand integration into the premise or format of the content.
Film : A motion-picture work made for theatrical, broadcast, or digital viewing. Feature films are a longstanding setting for prominent branded products.
Persuasion : Communication intended to change or reinforce beliefs, attitudes, intentions, or behavior. Placements use entertainment exposure as a route to persuasive influence.
E.T. the Extra-Terrestrial : A 1982 science-fiction film directed by Steven Spielberg about a boy and an alien. The film’s Reese’s Pieces scene became a widely cited example of successful placement.
Brand integration : The incorporation of a brand into a program’s story, setting, or other content. It describes placements woven into content rather than shown as separate ads.
Television : A medium for transmitting audiovisual programs to audiences, including broadcast and streaming services. Series can repeat placements across episodes and seasons.
Brand awareness : The extent to which consumers recognize or recall a brand. Repeated or prominent appearances can make a brand easier to recognize.
Reese's Pieces : A candy made of peanut butter covered in a colorful candy shell, introduced by Hershey in 1978. Its prominent appearance in E.T. linked a specific product to a famous placement.
Subliminal advertising : Advertising designed to influence people through stimuli below conscious awareness. Product placement is visible content, not necessarily subliminal persuasion.
Video game advertising : Promotion delivered through video games, including branded objects, environments, and sponsorships. Interactive settings let players encounter products within gameplay.
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