Radio advertising

Radio advertising is the paid promotion of products, services, or ideas through audio messages transmitted by radio stations or networks.

Radio commercial: A short paid audio message broadcast to promote a product, service, or idea. The commercial is the standard unit of paid radio promotion.
Radio sponsorship: A paid association between an advertiser and a radio program, segment, or event. Sponsorship links a brand to programming rather than relying only on standalone spots.
Commercial broadcasting: Radio and television broadcasting funded partly or chiefly by selling advertising and related commercial services. Selling airtime made advertising a central source of radio revenue.
Television advertising: Paid promotional messages delivered through television broadcasts. Television adds visual imagery to the broadcast advertising model.
Radio advertising daypart: A scheduled block of the broadcast day used to classify radio advertising inventory and audiences. Dayparts determine when a campaign's spots air and what they cost.
Radio jingle: A short, memorable piece of music used to identify a brand or promote an offering. Jingles use melody and repetition to make radio messages recognizable.
KDKA (AM): A Pittsburgh radio station that began regular commercial broadcasting in 1920. KDKA's early broadcasts mark the rise of scheduled American radio programming.
Newspaper advertising: Paid promotional content published in printed newspapers. Newspapers offer persistent visual space, unlike radio's fleeting audio messages.
Radio audience measurement: The estimation of how many people listen to radio stations and programs, and when they listen. Audience estimates help advertisers compare stations and price campaigns.
Political advertising on radio: Paid radio messages that promote political candidates, parties, or policy positions. Political campaigns use radio's local reach to target voters with paid messages.

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