Roger Ailes

Roger Ailes (1940–2017) was an American television executive and political consultant who co-founded Fox News and led it as chairman and chief executive.

Rupert Murdoch: Rupert Murdoch is an Australian-born media proprietor who built a global publishing and broadcasting company. Murdoch hired Ailes to create Fox News and backed his leadership of the network.
Fox News: Fox News is an American cable news channel launched in 1996 by Rupert Murdoch and Roger Ailes. It was the institution Ailes built and led, putting his programming strategy into practice.
The Mike Douglas Show: The Mike Douglas Show was an American daytime television talk show broadcast from 1961 to 1982. Ailes worked as a producer on the show before entering national political consulting.
Cable news: Cable news is television news programming distributed through subscription cable networks. Fox under Ailes helped make round-the-clock cable news a major force in American politics.
CNN: CNN is an American cable news network launched in 1980 as the first 24-hour television news channel. CNN’s earlier launch provides a direct comparison for Fox’s later cable-news strategy.
Richard Nixon: Richard Nixon was the 37th president of the United States, serving from 1969 to 1974. Ailes began political consulting in Nixon’s 1968 presidential campaign.
Audience segmentation: Audience segmentation divides a broad audience into groups with distinct characteristics or media preferences. Ailes targeted viewers he believed felt underserved by existing national news outlets.
Nixon's 1968 presidential campaign: Richard Nixon’s 1968 presidential campaign won the Republican nomination and defeated Democrat Hubert Humphrey. Ailes advised Nixon on television strategy, establishing his reputation as a political media consultant.
Partisan media: Partisan media presents news and commentary through an identifiable political perspective or alignment. Ailes’s Fox became a prominent example in debates over political slant in news.
MSNBC: MSNBC is an American cable news network launched in 1996 as a joint venture between Microsoft and NBC. Its evolving political identity offers a rival model to the one Ailes established at Fox.

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