Knowra Sheryl Sandberg Sheryl Sandberg Sheryl Sandberg is an American business executive and author who served as Meta’s chief operating officer from 2008 to 2022 and wrote Lean In . She helped scale Facebook’s advertising business.
Mark Zuckerberg : Mark Zuckerberg is an American technology entrepreneur who co-founded Facebook and leads its parent company, Meta. He recruited Sandberg to Facebook and worked with her as chief executive during her COO tenure.
Facebook : Facebook is a social networking service launched in 2004 and operated by Meta Platforms. Sandberg joined Facebook in 2008 and helped build its business operations.
Lean In: Women, Work, and the Will to Lead : Lean In: Women, Work, and the Will to Lead is Sheryl Sandberg’s 2013 book on women’s careers and leadership. The book set out her argument that women should pursue leadership while institutions address workplace barriers.
Feminist economics : Feminist economics studies how economic systems and policies interact with gender, care work, and inequality. It foregrounds structural forces that critics say individual career advice can understate.
Larry Summers : Larry Summers is an American economist who served as U.S. Treasury secretary and president of Harvard University. Sandberg worked for him at the U.S. Treasury and later as his chief of staff at Harvard.
Online advertising : Online advertising is the paid promotion of products or services through internet-based media and platforms. Facebook’s advertising business was the central commercial operation Sandberg helped scale.
Lean In Foundation : The Lean In Foundation is a nonprofit organization that supports women’s advancement through education and community programs. Sandberg founded it to extend the book’s themes into groups, resources, and public campaigns.
Structural sexism : Structural sexism is the embedding of gender-based disadvantage in institutions, policies, and social practices. The concept contrasts institutional explanations of workplace inequality with advice centered on personal initiative.
Tim Cook : Tim Cook is an American business executive who has served as Apple’s chief executive officer since 2011. Cook succeeded Sandberg as chief operating officer at Google in 2005.
Targeted advertising : Targeted advertising selects audiences or placements using information about users, context, or predicted interests. Facebook sold advertisers the ability to reach audiences selected from its user data.
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