Knowra Social commerce Social commerce Social commerce is the promotion and sale of products through social media platforms, using social interaction and integrated shopping features to support discovery and transactions.
Shoppable media : Digital content that lets viewers access product information or purchase options directly from the content. Posts, videos, and livestreams can link product discovery directly to checkout.
Social shopping : Online shopping shaped by social interaction, shared recommendations, and community activity. It describes shopping experiences where social participation influences product choice.
Platform economy : An economic system in which digital platforms connect groups of users and organize exchanges between them. Social commerce makes platforms intermediaries in product discovery, transactions, and customer relationships.
Electronic commerce : The buying and selling of goods or services through electronic networks, especially the internet. Social commerce is a form of online commerce distinguished by social platforms and interactions.
Social proof : A psychological tendency to use other people’s actions or opinions as evidence when deciding how to behave. Likes, reviews, and visible purchases can influence trust and buying decisions.
Affiliate marketing : A marketing arrangement in which publishers earn commissions for generating sales or other outcomes for businesses. Creators and publishers can earn commissions from tracked product links on social platforms.
Social media algorithms : Computational systems that rank, recommend, or moderate content on social media services. Algorithmic distribution influences which products and sellers gain visibility.
Social selling : The use of social networks to identify prospects, build relationships, and support sales. Social selling centers on sales relationships, not necessarily platform-based checkout.
Influencer marketing : A marketing strategy that uses people with established audiences to promote products or services. Creators often connect product recommendations with platform-native shopping tools.
User-generated content : Media or other content created and shared by users rather than produced solely by a brand or publisher. Customer photos, videos, and reviews provide product evidence and promotional material.
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