Social media marketing

Social media marketing uses social platforms to promote products, services, or organizations through content, advertising, and interaction with audiences.

Social media strategy: A plan for using social platforms to achieve defined communication or business goals. It sets objectives, audiences, platforms, and measures for a marketing effort.
Brand awareness: The degree to which people recognize or recall a brand. Social campaigns can increase recognition through repeated, shareable exposure.
Search engine marketing: The promotion of websites through paid search placements and related search-engine activity. It reaches people through search intent rather than social feeds and communities.
Algorithmic curation: The selection and ranking of content by automated systems according to signals and rules. Platform ranking systems influence which campaign posts audiences see.
Content marketing: A marketing approach that attracts and retains an audience through useful or entertaining content. Social posts distribute content designed to build attention and trust.
Community management: The practice of building and maintaining relationships among an organization and its online audience. Replies and moderation turn campaign reach into ongoing audience relationships.
Email marketing: The use of email to communicate promotional or informational messages to a defined audience. Email relies on direct subscriber lists instead of platform-mediated distribution.
Parasocial interaction: A one-sided sense of relationship that an audience member develops with a media personality. Creator promotions can draw persuasive force from perceived personal closeness.
Social media advertising: Paid promotion delivered through social platforms, often targeted using user and context data. Paid placements extend reach beyond a brand’s existing followers.
Social commerce: The use of social platforms to discover, evaluate, or purchase products and services. Some social campaigns connect product discovery directly to shopping.

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