Knowra Social media Social media Internet-based platforms that let users create, share, and interact with content and with one another. Their defining feature is that user activity and social connections shape what content circulates.
Social network : A structure of people or organizations connected by relationships such as friendship, work, or communication. Social media platforms turn these relationships into visible networks that help content spread.
Social networking service : An online service that helps users create profiles, connect with others, and share information. This platform type centers on maintaining visible connections among users.
Filter bubble : A personalized information environment that limits exposure to viewpoints or material outside a user's existing interests. Personalized feeds can narrow the range of perspectives encountered on social media.
Mass media : Communication channels that distribute content from centralized producers to large, dispersed audiences. Unlike traditional mass media, social media lets audiences publish and respond at scale.
Content moderation : The review and enforcement of rules governing material posted to an online service. Platforms must decide which user content to remove, restrict, label, or leave accessible.
News feed : A continuously updated stream of posts, recommendations, or other content presented by a digital service. Feeds organize social media posts into a sequence shaped by follows, ranking, and recommendations.
Influencer marketing : A marketing practice that uses people with established audiences to promote products or services. Brands use social media personalities and their follower relationships to reach consumers.
Echo chamber (media) : An environment where beliefs are reinforced through repeated exposure to similar views and limited challenge. Social connections and selective sharing can reinforce shared beliefs within online groups.
Traditional media : Established print and broadcast outlets that produce and distribute content through professional organizations. Editorial gatekeeping distinguishes traditional outlets from open user publishing on social platforms.
Section 230 : A provision of United States law that generally limits online services' liability for user-provided content and protects moderation decisions. Its scope shapes debates about platform responsibility for posts and moderation.
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