Susan Wojcicki

Susan Wojcicki was an American technology executive and an early Google employee who served as YouTube’s CEO from 2014 to 2023.

Larry Page: Larry Page is an American computer scientist who co-founded Google with Sergey Brin. Page helped recruit Wojcicki to Google and later led the company during her executive career.
YouTube Partner Program: The YouTube Partner Program lets eligible creators earn revenue from their videos and other platform features. Wojcicki expanded creator monetization as a central part of YouTube’s business.
Creator economy: The creator economy comprises businesses and income streams built around independent digital content creators. YouTube’s monetization systems helped make independent video creation a large economic sector.
Google: Google is a technology company best known for its search engine and a broad range of internet services. Wojcicki joined Google as its first marketing manager in 1999.
Google acquisition of YouTube: Google’s acquisition of YouTube was a 2006 deal in which Google bought the video-sharing company for $1.65 billion in stock. Wojcicki led YouTube years after Google acquired it, within its parent company.
Sergey Brin: Sergey Brin is an American computer scientist who co-founded Google with Larry Page. Brin and Page founded Google in Wojcicki’s garage and became her colleagues.
YouTube Premium: YouTube Premium is a paid subscription offering ad-free viewing and additional features. The subscription service diversified revenue beyond advertising during her tenure.
Adpocalypse: The Adpocalypse describes waves of advertiser pullbacks from YouTube over concerns about video content and brand safety. Advertiser withdrawals pressured YouTube to change monetization and content policies during her tenure.
Google garage: The Google garage is the Menlo Park home where Larry Page and Sergey Brin set up an early workspace for Google. Wojcicki rented her garage to Page and Brin before joining their startup.
Alphabet Inc.: Alphabet Inc. is the parent company formed in 2015 to oversee Google and other businesses. YouTube operated within Google, itself a subsidiary of Alphabet, rather than as Wojcicki’s independent company.

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