Taobao

Taobao is a Chinese online shopping marketplace operated by Alibaba, where businesses and individuals sell goods directly to consumers.

C2C e-commerce: Electronic commerce in which individuals sell goods or services directly to other individuals. Taobao’s individual sellers make peer-to-peer commerce part of its marketplace.
Alibaba Group: A Chinese technology company whose businesses include e-commerce, digital payments, and cloud computing. Alibaba founded Taobao and remains its parent company.
Tmall: Alibaba’s business-to-consumer marketplace, focused on brands and established businesses selling to consumers in China. Tmall serves brand-led retail, while Taobao accommodates a broader mix of sellers.
Chinese e-commerce: The buying and selling of goods and services through online platforms in China. Taobao became one of the marketplaces that shaped China’s online retail sector.
Taobao Live: Taobao’s livestream shopping service, where hosts present products and viewers can purchase them during broadcasts. Livestreams add real-time product demonstrations and purchases to Taobao shopping.
Jack Ma: A Chinese entrepreneur who co-founded Alibaba and served as its executive chairman. Ma led Alibaba when it launched Taobao.
Xianyu: Alibaba’s online marketplace for buying and selling secondhand goods in China. Xianyu extends Alibaba’s consumer marketplace ecosystem into resale.
Small business in China: Independent and small-scale enterprises operating in China’s economy. Taobao gave many small merchants a route to reach online customers.
Alipay: A Chinese digital payments platform founded by Alibaba that supports online and mobile transactions. Alipay became closely associated with paying for Taobao orders.
eBay EachNet: The Chinese online marketplace formed when eBay acquired EachNet in 2003. Taobao competed with eBay EachNet for Chinese online shoppers and sellers.

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