Technology adoption life cycle

The technology adoption life cycle models how consumer groups adopt a new technology over time, from innovators and early adopters to the early majority, late majority, and laggards.

Innovators: The first consumers to adopt a new technology, often drawn by novelty and willing to accept substantial risk. They begin the cycle by adopting before a product has a proven market.
Geoffrey Moore: An American consultant and author known for writing about technology marketing and market adoption. His book Crossing the Chasm made the model influential in technology marketing.
Crossing the chasm (business strategy): A business strategy for moving a technology product from early adopters into a mainstream market. It turns the cycle's early-adopter-to-majority transition into a market-entry problem.
Bass diffusion model: A mathematical model of how new products gain adopters through innovation and imitation. It models adoption rates quantitatively instead of dividing consumers into named market segments.
Early adopters: Consumers who adopt a new technology early and often influence others through their opinions and networks. Their endorsement can help a technology cross from experimentation into broader demand.
Crossing the Chasm: A 1991 book by Geoffrey Moore about marketing disruptive technologies to mainstream customers. It argues that a gap separates early adopters from the early majority.
Technology lifecycle: The stages a technology passes through from development and introduction to maturity and decline. It tracks a technology's market or performance history, rather than the groups adopting it.
Gartner hype cycle: A model of public expectations for emerging technologies, from early excitement through disillusionment and later adoption. It follows expectations and visibility, not the progression of consumer adopter groups.
Early majority: Consumers who adopt a technology after it has demonstrated practical value but before it becomes commonplace. Their uptake marks the transition from early enthusiasm to a substantial mainstream market.
Everett Rogers: An American communication scholar who developed and popularized the diffusion of innovations framework. His adopter categories provide the theoretical foundation for the life cycle.

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