Television advertisement

A paid promotional message created for broadcast on television, typically presented during a commercial break. It uses moving images and sound to promote a product, service, organization, or idea.

Advertising agency: A company that plans and creates advertising campaigns for clients. Agencies commonly develop the concept and produce the spot for an advertiser.
Television commercial: A short promotional film or video broadcast as part of television programming. This is the common broadcast format for a television advertisement.
Television broadcasting: The transmission of television programs and signals to audiences over broadcast or distribution networks. Television advertisements depend on the broadcast medium that carries them.
Consumer culture: A social pattern in which acquiring and using goods and services strongly shapes identity and everyday life. Television advertising links products with lifestyles and personal aspirations.
Storyboard: A sequence of drawings that maps the shots and action of a planned film or video. Storyboards organize a commercial’s visual sequence before filming.
Voice-over: Narration heard over images while the speaker is not shown speaking on screen. Voice-over often delivers a commercial’s claims or call to action.
WNBT: The New York television station now known as WNBC, which aired the first legal U.S. television commercial in 1941. Its Bulova watch spot marked the start of legal U.S. television advertising.
Brand awareness: The extent to which consumers recognize or recall a brand. Repeated television exposure can make brand names familiar.
Media planning: The process of choosing advertising channels, placements, and schedules to reach an intended audience. It determines which programs and time slots carry the commercial.
Jingle: A short, memorable song or tune used in advertising. Music can make a brand or slogan recognizable after a spot ends.

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