Theo Albrecht

Theo Albrecht was a German entrepreneur who, with his brother Karl, built Aldi into an international discount supermarket chain.

Karl Albrecht: Karl Albrecht was a German entrepreneur who co-founded Aldi with his younger brother Theo. Theo’s older brother and business partner, Karl led Aldi Süd after the brothers divided the company.
Hard discount: Hard discount is a retail model built around low prices, limited assortments, and tightly controlled operating costs. This model captures the cost discipline associated with Theo Albrecht’s Aldi Nord.
Karl Albrecht's grocery store: Karl Albrecht's grocery store was a small food shop in Essen, Germany, that the brothers’ family operated. Theo and Karl took over this family business after World War II.
German retail market: The German retail market is the system of businesses selling goods to consumers in Germany. Aldi’s growth intensified price competition among German food retailers.
Berthold Albrecht: Berthold Albrecht was a German businessman and son of Theo Albrecht. He joined the family business and became a senior executive at Aldi Nord.
Private-label product: A private-label product is a good sold under a retailer’s own brand rather than a manufacturer’s brand. Aldi’s own-brand goods gave the chain control over costs and product selection.
Aldi: Aldi is an international discount supermarket group founded in Germany by Theo and Karl Albrecht. The brothers expanded their family shop into this international retail business.
Lidl: Lidl is a German international discount supermarket chain founded by Josef Schwarz. Its expansion made it Aldi’s closest major rival in discount grocery retail.
Theo Albrecht Jr.: Theo Albrecht Jr. is a German businessman and son of Theo Albrecht. He inherited a role in the family’s ownership of Aldi Nord.
Limited assortment: A limited assortment is a retail strategy that offers relatively few products within each category. Aldi kept stores compact and purchasing efficient by carrying fewer lines.

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