Knowra Transmedia storytelling Transmedia storytelling A storytelling approach in which distinct parts of a narrative unfold across multiple media. Each medium contributes material that can stand on its own while enriching the larger story.
Storyworld : A coherent fictional world containing places, characters, histories, and rules that support stories. Transmedia narratives distribute story material across media while maintaining a shared world.
Transmedia navigation : The movement among media platforms to follow connected parts of a story. Audiences encounter the larger narrative by moving between its separate installments.
Henry Jenkins : An American media scholar known for research on participatory culture and convergence. Jenkins helped establish transmedia storytelling as a framework for analyzing media franchises.
The Walking Dead : A horror franchise based on Robert Kirkman's comic series and adapted into television, games, and other media. Its separate formats explore different characters and events within a shared fictional world.
Crossmedia : The distribution or adaptation of related content across multiple media platforms. Crossmedia often repeats or adapts content, whereas transmedia storytelling assigns distinct contributions to each medium.
Media franchise : A commercial property developed across multiple works, products, or media formats. A franchise can repeat or adapt one story, while transmedia storytelling adds distinct narrative material.
Intertextuality : The relationships through which one text refers to, echoes, or transforms other texts. Links and references help separate installments signal their place in a shared narrative.
Convergence Culture : Henry Jenkins's 2006 book on media convergence, participatory culture, and collective intelligence. The book's account of converging media platforms shaped discussion of transmedia storytelling.
Marvel Cinematic Universe : A superhero media franchise of interconnected films and television series based on Marvel Comics characters. Its installments build a shared continuity across screen formats, though not every entry adds equally distinct story material.
Multimedia : The combination of text, images, sound, or video within one presentation or product. Multimedia combines formats in one work; transmedia storytelling spreads narrative parts across separate media.
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