Trip Hawkins

Trip Hawkins is an American entrepreneur who founded Electronic Arts in 1982 and The 3DO Company in 1991. His work connected video-game publishing with sports licensing and hardware design.

Steve Jobs: Steve Jobs was an American entrepreneur who co-founded Apple and led its development of personal computers and consumer devices. Hawkins worked in product marketing at Apple before leaving to establish Electronic Arts.
Harvard Business School: Harvard Business School is a graduate business school at Harvard University in Boston, Massachusetts. Hawkins studied there before pursuing a career in technology and entertainment.
Madden NFL: Madden NFL is a series of American football video games developed and published by Electronic Arts. The franchise exemplifies the licensed sports strategy Hawkins helped establish at EA.
Nintendo: Nintendo is a Japanese entertainment company that develops video games and manufactures game consoles. Its integrated hardware-and-software model contrasted with 3DO’s plan to license hardware production.
Larry Probst: Larry Probst is an American business executive who led Electronic Arts as its chief executive from 1991 to 2007. Probst succeeded Hawkins as Electronic Arts’ chief executive and oversaw its expansion.
Apple Computer: Apple Computer is the former name of Apple Inc., the technology company that developed the Apple II and Macintosh. Hawkins’s Apple marketing experience informed his plans for a creator-focused game publisher.
FIFA (video game series): FIFA is a series of association football video games developed and published by Electronic Arts. Its global reach extended the sports-publishing model built during Hawkins’s EA years.
Sega: Sega is a Japanese video-game company known for arcade games, consoles, and software publishing. Sega competed in the console market that Hawkins sought to enter with 3DO.
John Madden: John Madden was an American football coach, broadcaster, and video-game namesake. Hawkins secured Madden’s involvement in the football game that became a defining EA franchise.
Electronic Arts: Electronic Arts is an American video-game company that develops, publishes, and distributes games. Hawkins founded the company in 1982 and initially emphasized game creators as artists.

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Video game industryRelated: Electronic Arts helped define the role of independent game publishers.