Knowra Typography Typography Typography is the art and technique of arranging type to make written language legible, readable, and visually expressive. It includes choices of typeface, size, spacing, and layout.
Typeface : A coordinated design of letters, numerals, and symbols that share visual characteristics. Typography begins with choosing a typeface whose forms and proportions suit the text.
Typesetting : The arrangement of text for reproduction, traditionally with physical type and now largely through digital systems. Typesetting turns typographic decisions into a composed, reproducible text layout.
Editorial design : The design of publications, including the organization of text, images, and page structures. Editorial design uses typographic hierarchy to guide readers through long-form content.
Calligraphy : The art of producing expressive writing by hand with controlled strokes. Calligraphy forms letters through individual gestures, while typography arranges repeatable characters.
Font : A set of characters in a particular typeface, style, and size, delivered as a digital or physical resource. A font supplies the specific character forms used in a typographic composition.
Movable type : A printing technology that uses reusable, individually cast characters arranged to form lines and pages. Its modular characters made repeated text reproduction practical and shaped print typography.
Web typography : The design and implementation of type for websites and other browser-based interfaces. Web typography adapts type choices to responsive layouts and varied screens.
Lettering : The creation of custom letterforms, usually drawn for a particular design or composition. Lettering designs specific words or forms rather than composing text from reusable type.
Kerning : The adjustment of space between a specific pair of characters. Pair-specific spacing can prevent awkward gaps in prominent letter combinations.
Rasterization : The conversion of vector shapes into a grid of pixels for display or printing. Digital type must be rasterized to appear on pixel-based screens and printers.
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